Lars Fløe Nielsen

Lars Fløe Nielsen

Lars Fløe Nielsen

Co-Founder & Chief Development Officer - @Sitecore

Executive at Sitecore with experience in strategy, strategic innovation, market positioning, sales and brand development. Also, experience with company acquisitions and investments.

As one of the company founders, I have been involved in the strategic development and positioning of Sitecore, building our global re-seller and partner chain and growing the company organically from nothing to the most significant global Customer Experience Management vendor with offices in more than 25 locations worldwide and more than 900 employees.

Member of Board of Sitecore International and Sitecore Denmark, as well as adviser for nemlig.com, Denmark’s largest online supermarket. Also board adviser for SPORT-MASTER, Denmark’s largest sporting goods retailer.

Specialties: Strategy, Product Positioning, Growth, Globalization and Internationalization, Channel building, Digital Marketing, Competitive analysis, Strategic innovation and software architecture